Education
2008
UCLAB.A. in English: Creative Writing + Italian
Experience
2022 - Current
Streetlight DigitalDigital Communications Strategist
As Digital Communications Strategist at Streetlight Digital, I lead content strategy and execution to enhance brand engagement. I manage a team of copywriters and multiple projects, ensuring content clarity and strategic alignment. My role involves rigorous SEO application, market research, and close collaboration with internal stakeholders to optimize digital content and drive engagement.
2021 - 2022
4S Education FoundationSr. Content Specialist
As Senior Content Specialist at 4S Education Foundation, I led digital communication strategies, aligning content with organizational goals and enhancing our online presence. I managed the editorial calendar, produced engaging narratives, and designed visuals to boost user engagement. Additionally, I analyzed web and social media metrics to optimize outreach and report on performance.
2014 - 2021
Champion NetworkSEO Content Specialist
As an SEO Content Specialist at Champion Network, I led content creation across diverse B2B and B2C sectors, ensuring strategic alignment with client goals. I managed multiple projects, crafted tailored proposals, and developed marketing materials that effectively engaged target audiences. Additionally, my thorough research enhanced client visibility and engagement through persuasive online content.
2009 - 2014
Sheena Valero Writing ServicesFreelance Content Specialist
As a Freelance Content Specialist, I developed compelling, SEO-enhanced content tailored to diverse industries including technology and healthcare. I adeptly managed content strategies and client collaborations, using advanced tools to boost online visibility and engagement. My expertise in content management systems and digital marketing drove significant increases in web traffic and user interaction.