Sheena Valero

A storyteller at heart, I bring over a decade of experience in writing, editing, and elevating brand visibility through strategic SEO. I thrive in collaborative environments, adeptly handling tight deadlines while passionately pushing for business growth through transformative content.

Let’s connect and explore how we can create impactful stories together.

What I Do

 

Writing

I write compelling, shareable content, such as website copy, articles, blog posts, promotional materials, and more for an array of industry backgrounds.

 

Editing

I carefully proofread and rewrite various types of copy to improve readability and update content with new information.

 

Content Strategy

I craft and execute content strategies that enhance brand alignment and ensure impactful communication across all digital platforms.

 

SEO Services

I analyze website content and apply the best SEO strategies to drive traffic and increase customer conversion and retention.

Resume

12+ Years of Experience

Education

2008
UCLA

B.A. in English: Creative Writing + Italian

I completed a Double Major in Creative Writing and Italian at UCLA. During my undergraduate studies, I also participated in a full immersion program at the University of Padua in Italy. *Dean's Honors List Winter 2006

Experience

2022 - Current
Streetlight Digital

Digital Communications Strategist

As Digital Communications Strategist at Streetlight Digital, I lead content strategy and execution to enhance brand engagement. I manage a team of copywriters and multiple projects, ensuring content clarity and strategic alignment. My role involves rigorous SEO application, market research, and close collaboration with internal stakeholders to optimize digital content and drive engagement.

2021 - 2022
4S Education Foundation

Sr. Content Specialist

As Senior Content Specialist at 4S Education Foundation, I led digital communication strategies, aligning content with organizational goals and enhancing our online presence. I managed the editorial calendar, produced engaging narratives, and designed visuals to boost user engagement. Additionally, I analyzed web and social media metrics to optimize outreach and report on performance.

2014 - 2021
Champion Network

SEO Content Specialist

As an SEO Content Specialist at Champion Network, I led content creation across diverse B2B and B2C sectors, ensuring strategic alignment with client goals. I managed multiple projects, crafted tailored proposals, and developed marketing materials that effectively engaged target audiences. Additionally, my thorough research enhanced client visibility and engagement through persuasive online content.

2009 - 2014
Sheena Valero Writing Services

Freelance Content Specialist

As a Freelance Content Specialist, I developed compelling, SEO-enhanced content tailored to diverse industries including technology and healthcare. I adeptly managed content strategies and client collaborations, using advanced tools to boost online visibility and engagement. My expertise in content management systems and digital marketing drove significant increases in web traffic and user interaction.

2011 - 2012
St. Baldrick's Foundation

Content Coordinator

I created compelling website content using SEO and SEM strategies. I regularly interviewed physicians, researchers and families and wrote weekly articles on the foundation's blog as well as managed the content calendar for all of the site's pages and developed targeted e-communications.

Writing Skills

AP Style

95%

Blogging

99%

eCommerce Product Descriptions

80%

Website Content

97%

Journalism

90%

Marketing Materials

90%

Technical Skills

SEO

96%

MS Office

85%

Content Management Systems

92%

Wordpress

98%

Social Media

83%

HTML

92%

Writing

Selected Clips
Scalar Energy Improves Blood Flow

Scalar Energy Improves Blood Flow

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Get Energized the Natural Way

Get Energized the Natural Way

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Off the Brochure Travel Guide: Venice, Italy

Off the Brochure Travel Guide: Venice, Italy

Travel
How a Rare Research Opportunity Saved a Life

How a Rare Research Opportunity Saved a Life

Research
Effects of Childhood Cancer on Adolescents and Young Adults

Effects of Childhood Cancer on Adolescents and Young Adults

Research
Childhood Cancer Research Outcome in Neuroblastoma

Childhood Cancer Research Outcome in Neuroblastoma

Research
New Discovery May Hold the Key to Destroying Osteosarcoma

New Discovery May Hold the Key to Destroying Osteosarcoma

Research
15 Months: An Unforgettable Experience with a Childhood Cancer Patient

15 Months: An Unforgettable Experience with a Childhood Cancer Patient

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What is Neuroblastoma?

What is Neuroblastoma?

Research